The Trov, is about more than just curation of African art—we are storytellers, guardians of tradition, and advocates for fair trade.

The journey began in 2013 when I was first introduced to the magic of African craftsmanship. I was captivated by the skill, patience, and soul embedded in every woven basket, carved sculpture, and hand-stitched textile. It was then that I knew what I wanted to do for the rest of my life: to share Africa’s rich artistic heritage with the world while ensuring that the artisans behind these masterpieces are honoured and empowered.

In 2021, The Trov was born with a mission—to preserve and celebrate Africa’s cultural heritage through ethically sourced, high-end artisanal pieces. Based in Johannesburg, South Africa, we have grown over the years, supplying luxury hotels, lodges, and boutiques across the globe.

At the heart of our business lies a deep respect for authenticity, sustainability, and fair trade. We work directly with artisans and small rural communities, ensuring they receive fair compensation and the recognition they deserve. Every piece we showcase is not just a product; it is a testament to centuries-old craftsmanship, passed down through generations.

Our collections are carefully curated to highlight the beauty and soul of Africa—timeless designs that seamlessly blend tradition with modern aesthetics. Through The Trov, we bridge the past and the present, offering the world an opportunity to experience Africa’s artistic legacy in its purest form.

We don’t just sell art. We preserve heritage, empower artisans, and share the untold stories of Africa—one handcrafted piece at a time.

Welcome to The Trov. Welcome to the heart of Africa.